Entries Tagged 'General Small Business' ↓

“Validate my Site? What are You Talking about?”

When you contract a web designer, be sure to include the requirement that the site passes validation for coding and accessibility. Now, if you intend to include Flash, however, those particular pages might not validate. It takes special coding that sometimes works and sometimes doesn’t.

Why, you say? Why validate?

So your site can be read now and later.

Now, by all those elderly shut-ins who so enjoy the escapism your web site offers, either because of your product or service, or merely your friendly words and colorful images.
If you don’t validate, his or her outdated computer might not be able to pull up your site.

Now, by the handicapped person who needs a voice reader to understand what your business is all about.
If you don’t validate, her machine probably won’t be able to tell her of your products, services, name and contact information.

Now, by everyone who uses our finicky, quirky browsers which aren’t keeping up with the advancing technology behind our web sites..
If you don’t validate, and our browsers might not display your site in the way you intended it to be..

And we validate for later to preserve our writings for the future. Want to know more about that? Read The Noodle Incident

Small Business: Here are Three Tips to SEO

Welcome…My first post is to small businesses who are considering a web presence…

Three Top Tips to SEO.

What’s SEO, you say?

SEO is the acronym for “Search Engine Optimization”. And if you are going to have a web site, you are going to have to get some SEO or no one will ever see that color scheme and font set choices that you agonized over for two weeks…

#1 Title, title, title.
Did you know your site had a title? Look up. See it, at the top of the browser window? Actually, each page has a title and each title is important to search engines. Does yours reflect accurately and succinctly exactly what is on the page? If not — change it!

#2 Keywords..Pick 3 to 8 keywords that describe your site and products/service. Use the words in your titles, meta, content, links, and even….now don’t go changing it…your domain?

#3 Content. Is it good? Are you sharing your knowledge. And is it full of those carefully chosen keywords? Good. Search engines will be happy, and maybe happy enough to slip your site high up on a search return soon..

Watch for more tips in future posts..

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